Digital Trading Marketplace Hubbit
Consulting Product Design Development

HubbIT is a B2B mobile application developed by the innovation group in Georgia Pacific. The objective of the application is to streamline the bidding and purchase process of material between suppliers and buyers. The application intends to eliminate the paper-intensive process and replace it with a technology-driven streamlined approach in turn generating more revenue and reduced operational costs. IntuitioLabs was brought in as a product partner to review the existing product, provide product design consultation and provide a mechanism to measure performance and potential for improvement in the application.

We Delivered
  • Video product tour
  • Product design
  • WordPress development
  • Segment integration
  • Mixpanel implementation


IntutioLabs designed the KPIs to measure the customer journey of users of the applications. Once these were designed IntuitioLabs then implemented Mixpanel analytics and created easy-to-use dashboards for business owners to measure real-time the performance of their application. IntuitioLabs further went on to create content management-driven product tours and FAQs to improve the adoption and engagement of the Hubbit mobile application.

Video Product Tour

One key problem with adoption was identified to be lack of clarity on how to use different features in the application. We implemented a short video product tour on first login as a solution. A CMS drive FAQ page, which would allow for no code updates, was also implemented.

Video Product Tour

Users are required to watch a video product tour on first login. After a certain duration for each step the user is given an option to skip the step. The user can also access the video tour at any time while using the application.


The application is a feature rich product catering to multiple types of users. The video product tour, with help of animations, draws users attention to most commonly used set of features

UI Optimization

New users were required to watch the product tour on first time login. The UI for the tour was designed to ensure users do not feel captive. Ui indicates time left on each step and after a certain amount of time for each step allows user to go to the next step.

Defining and tracking product analytics

Pivotal reports, that indicate health of the product, like engagement, users, orders and conversion were designed for the product. Once approved all the analytics and tracking was implemented using segment and Mixpanel. Dashboards were then created for business users to enable them interact with their real-time product data.

  • Application Usage

  • Ordering

  • Conversion Funnel

testimonial author
“We came to Intuito Labs because we needed help improving the engagement and adoption of our mobile apps. Intuito Labs’ team offered really useful, data-driven insights into what we could do better, and then they brought it all to life.

Intuito Labs designed the KPIs to track our customers’ journeys and created easy-to-use dashboards to measure real-time performance of the app. They even built a product tour and FAQs that helped improve adoption of our mobile app.

Our team was impressed with how easy they were to work with. That’s not always the case with offshore teams, but Intuito Labs’ folks were responsive, great with communication, and always flexible when we needed to change gears quickly. We’re really happy with our new app, adoption is up, and our whole experience with Intuito Labs was really pleasant. Highly recommended. “
Blake Gordon Director of Innovation , HubbIT


IntuitioLabs delivered new product tours and FAQ on time and on budget. The client highly valued our product insights, our speed of execution, our responsiveness, and our flexibility during our engagement. The CMS-driven architecture we implemented accelerated the time it took for making content updates saving time and money for the GP innovation team.The analytics built led to key insights which further aided the evolution of the product.

Next Project Movin’ Nutrition A platform with integrated appointments, payments, recipes and health plans for a Florida health startup