Knots & Vows



The wedding industry in India is flourishing and demographics clearly verify this fact. An average Indian spends more than one-fifth of his lifetime’s earnings on a wedding. With every passing year the size of the wedding keeps increasing making the wedding industry valued over a billion dollars and growing at a CAGR of 11% YOY. Weddings are not just expensive, they are also very exhausting. Preparations, arrangements, bookings start way earlier than the main occasion. The entire preparatory and planning period is a daunting experience. Knots & Vows is a customer first, technology assisted startup focused on eliminating the pain from the wedding planning process for everyone involved. IntuitioLabs partnered with Knots&Vows from conception to launch.


IntuitioLabs formulated a plan to create a brand, design the web and mobile experience, and implement a robust, first-of-its-kind ,customer experience focused wedding planning platform. The solution would need to be a scalable digital platform that included the ability to register online, communicate  securely within the platform via email and text, receive and process payments, proprietary algorithms for vendor matching and a lot more.

What we did for Knots & Vows
  • Product conceptualization
  • Market research
  • Digital Experience
  • UI/UX design
  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • Digital Marketing
  • Website development
  • Cloud infrastructure architecture
  • Cloud infrastructure implementation


Knots & Vows became a first of its kind customer experience focused digital wedding platform in India. The company successfully onboarded over 500 vendors and partners in a span of 3 months. Within 3 months off launch they organized their first wedding !