TuneCore
Social
- Product Design
- Development
- Maintenance
Introduction
Having your music on Spotify and iTunes is only half the battle; it won’t make you famous overnight. With anyone and everyone posting their music online, artists must stand out — but how? One simple yet effective way is by having an engaging social media presence. Unfortunately, this kind of work is both time and effort consuming and requires some marketing knowledge. By spending more time on social media than necessary, they have less time to write and produce music or engage with fans directly.
We Delivered
- Product Conceptualization
- Digital Experience
- UI/UX Design
- Application and Infrastructure Architecture
- Development
- Web, iOS and Android Development
- Marketing Technology
Solution
TuneCore Social is the next step in helping artists focus on what they do best: writing and producing. This new tool allows artists to plan, upload, schedule, and optimize their social posting, so they free up more time to write new songs and interact with fans. TuneCore made it possible for every musician to offer their music to the public while helping them save money on digital strategists through TuneCore Social.
Why Social
- 90% of social media users engage in social media activity.
- 57% of social media users follow at least one artist or band.
- 57% of celebrities or public celebrities followed are in the music category.
Technologies & Tools
Design
Front End Technologies
Mobile App technology
Back End Technology
Middleware Stack
Infrastructure
Third party Integrations
Homepage
SEO optimized music and artist discovery homepage
Artist Profile Creation Wizard
Web and Mobile Optimized Sharable Artist Profile
Dashboard for Artists
Social Link Share
Integrated Social Posting
Android and iOS Mobile Applications
We are delighted with our partnership with IntuitioLabs. The team works across all levels of TuneCore’s organization including with myself, the VP of Technology, the PMO office, the CFO and CEO. Their hands-on approach, highly relevant and in-depth experience and collaborative style are all big contributors to the success of our product.“
Results
We assembled a global team of 16 designers, architects, and engineers at IntuitioLabs and partnered with TuneCore in 2019 to help them create a robust and well-designed MVP to go live in Q1 of 2020. The international team responsible for working with TuneCore led to a 40% cost saving and an accelerated timeline, thanks to a variety of timezones (Croatia, India, and the U.S.). This involved helping with product conceptualization, UI/UX design, development & launch, web, iOS and Android development, and the marketing strategy to make this application successful and easy to use for musicians worldwide. By Q3 of 2020, TuneCore Social was launched in over six countries and in six different languages!
