New Generation Roping
New Generation Roping is precisely what it sounds like: a New Generation of team roping.
Team roping is a rodeo event organized at local, regional and national levels across the US that features two mounted riders and a steer. Over 200,000 registered team ropers worldwide produce over $70 million in purses to recreational contestants each year.
COVID-19 impacted this industry significantly. As team roping events are a congregation of people with a significant social aspect, most of these events were shut down due to the pandemic. Some attempts were made to conduct these events virtually through social platforms, but they posed serious scaling and operational challenges. The objective was to create a scalable technology-driven platform that allowed for virtual team roping.
The founders of New Generation Roping brought this problem and their idea to IntuitioLabs. Working together, we formulated a plan to create a brand, design the web and mobile experience, and implement a robust, first-of-its-kind virtual team roping platform. The solution would need to be a scalable digital platform that included the ability to register online, manage the event digitally, receive and process payments, provide two-way texting to allow for streamlined interaction for participation, and need a proprietary algorithm for fraud detection.
What we did for New Generation Roping
- UI/Ux Design
- Product Design
- MVP Build
- Custom Product Development
- Launch & Maintenance