New Generation
Roping
- Branding
- Consulting
- Product Design
- Development
- Maintenance
Introduction
Team roping is a rodeo event organized at local, regional and national levels across the US that features two mounted riders and a steer. Over 200,000 registered team ropers worldwide produce over $70 million in purses to recreational contestants each year.
COVID-19 impacted this industry significantly. As team roping events are a congregation of people with a significant social aspect, most of these events were shut down due to the pandemic. Some attempts were made to conduct these events virtually through social platforms, but they posed serious scaling and operational challenges. The objective was to create a scalable technology-driven platform that allowed for virtual team roping.
We Delivered
- UI/UX Design
- Product Design
- MVP Build
- Ongoing Product Roadmap Development
- Validation and Testing services
- Launch & Maintenance
Solution
In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.
Technologies & Tools
Desgin
Front End Technologies
Back End Development
Infrastructure
Third party Integrations
Digital team roping platform
A CMS-driven progressive web application optimized for performance and SEO. The main use case of the product involved users accessing and interacting with the platform in poor coverage areas with limited access to WiFi. A CDN-driven architecture highly optimized for performance was crucial to ensure the main user base received the best user experience. Some of the key features of the platform include:
- Credit card payments
- Split payment functionality
- Two-way text message based event registration
- High performance video processing infrastructure
- Fraud detection and minimization algorithms
- Email notifications
Virtual Events
- Highly configurable events listing and event description pages
- Event registration
- Leader board
- Rewards and prize redemption
Event registration
- Seamless event registration implementation optimized for desktop, tablet and mobile.
- Authorize.net payment gateway integration
- Split payment implementation
Profile creation and editing
Platform Features
- User account creation and registration
- Text-based platform registration
- Text-based secure event submission
- CMS-driven FAQ
- Split payment across team members
Responsive Design
Support for desktops, tablets , iOS and android
We’re delighted with IntuitioLabs, and feel they were the best choice for a technology and product partner to bring our vision to life. We’re looking forward to offering a full calendar of events in 2021."
Results
In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.
