Sports Tech

New Generation
Roping

  • Branding
  • Consulting
  • Product Design
  • Development
  • Maintenance

Introduction

New Generation Roping is precisely what it sounds like: a New Generation of team roping.

Team roping is a rodeo event organized at local, regional and national levels across the US that features two mounted riders and a steer. Over 200,000 registered team ropers worldwide produce over $70 million in purses to recreational contestants each year.

COVID-19 impacted this industry significantly. As team roping events are a congregation of people with a significant social aspect, most of these events were shut down due to the pandemic. Some attempts were made to conduct these events virtually through social platforms, but they posed serious scaling and operational challenges. The objective was to create a scalable technology-driven platform that allowed for virtual team roping.

We Delivered

  • UI/UX Design
  • Product Design
  • MVP Build
  • Ongoing Product Roadmap Development
  • Validation and Testing services
  • Launch & Maintenance

Solution

In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.

Digital team roping platform

A CMS-driven progressive web application optimized for performance and SEO. The main use case of the product involved users accessing and interacting with the platform in poor coverage areas with limited access to WiFi.A CDN-driven architecture highly optimized for performance was crucial to ensure the main user base received the best user experience. Some of the key features of the platform include:

  • Credit card payments
  • Split payment functionality
  • Two-way text message based event registration
  • High performance video processing infrastructure
  • Fraud detection and minimization algorithms
  • Email notifications

Virtual Events

  • Highly configurable events listing and event description pages
  • Event registration
  • Leader board
  • Rewards and prize redemption

Event registration

  • Seamless event registration implementation optimized for desktop, tablet and mobile.
  • Authorize.net payment gateway integration
  • Split payment implementation

Profile creation and editing

Platform Features

  • User account creation and registration
  • Text based platform registration
  • Text based secure event submission
  • CMS-driven FAQ
  • Split payment across team members

Responsive Design

Support for desktops, tablets , iOS and android

testimonial author
"IntuitioLabs has been with us since day one! Team roping has always been a participant and spectator sport that relied on large groups of people congregating in one place. Creating a virtual platform to host these events had never been done before, so there was no template. Working together, we formulated a plan, created a brand from scratch, and developed a platform to host the first online team roping events. As our idea became a reality, they helped us create a virtual space that was scalable, responsive, and customer friendly.
We’re delighted with IntuitioLabs, and feel they were the best choice for a technology and product partner to bring our vision to life. We’re looking forward to offering a full calendar of events in 2021."
David Lewis Founder, NewGenRoping

Results

In partnership with New Generation Roping founders, IntuitioLabs successfully launched the first beta event for the platform in October 2020, just ten weeks after conception. With the beta program’s success, the platform has moved into the next phase, where it will be used for live events, beginning in late 2020 with a full calendar of events planned for 2021.

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