Pet Tech, E-Commerce

Treat & Repeat


We’re always on the hunt for better quality ingredients to eat – so why not do the same for our dogs? Treat & Repeat was created with the belief that dogs deserve the best quality ingredients for their tasty treats. Their philosophy revolves around getting rid of added preservatives and colors, avoiding cooking away naturally occurring nutrients, and sourcing meat locally—all while making something delicious. And thanks to their monthly subscription service, you get a free delivery of treats to your door each month that you can feel good giving to your furry friends.

Treat & Repeat found initial success and was ready to start investing in marketing initiatives. However, their website wasn’t optimized to scale and grow with them, making it difficult for the company to reach the next level.

We Delivered

  • Website Design
  • UI/UX Design
  • CRO
  • Shopify Custom Development


Treat & Repeat’s website needed a fresh new look and not just one that looked pretty. Our team overhauled the entire site, optimizing it for conversion and increased subscription sign-ups while improving the visual aesthetics. To accomplish this, we took a detailed look at their current offering, implementation, and funnel breaks to redesign their brand and improve UI/UX.

Technologies & Tools

Front End Technologies

  • HTML
  • CSS
  • JavaScript
  • Liquid

Back End Technology

  • Shopify
  • Python


  • Shopify
  • AWS EC2

Third party Integrations

  • ReCharge
  • PageFly
  • Klaviyo
  • Smile


The responsive home page was designed and built to optimize conversion.

Shop and Products Pages

Intuitive shopping and product pages optimize conversions and maximize revenue. Support for one-time and subscription billing.


  • Integrated checkout and account creation to reduce drop off
  • Multiple payment methods supported through Stripe and PayPal integration
  • Support for discount codes

Conversion Improvement Features

  • One-time discounts on subscription
  • Account creation at payment
  • Subscription and one-time billing
  • Subscription discounts

Responsive Design

testimonial author
"We found great success with our first website, but when we were ready to start taking Treat & Repeat to the next level, we realized our website couldn’t get the job done . We turned to IntuitioLabs to do a complete design refresh on our website so we could really showcase our subscription service and increase our conversion rates. The whole team was a delight to work with. It was clear from the start that we were working with a knowledgeable crew who had my company's best interest at heart. We couldn’t be happier with the results. Not only does our site now look beautiful, but subscription sign-ups have never been better. We’re growing faster than ever before! I would highly recommend their services to everyone I can."
James Dimeo Founder, Treat & Repeat


IntuitioLabs delivered a new website and brand with improved UI/UX design and optimized flow implementation. This resulted in their site exceeding industry-standard conversion rates and allowed the team at Treat & Repeat to finally start investing in both growth marketing and advertising to build their business even further.

10.0% Convertion rate
25.5% Returning customers rate
50% Average monthly increase in total orders placed since the launch
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